Six Unusual Partnerships That Went Spectacularly Wrong
Six collaborations nobody saw coming, from Nintendo × Sony to McDonald's × Krispy Kreme, and the five failure modes that killed them.
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The Roulette Dispatch
Paradigm-Obliterating Essays
On cross-industry partnerships, unexpected collaboration, and the algorithm’s unsolicited opinions on the future of commerce.
Best Partnership Matchmaking Tools: How to Choose (2026)
A practical comparison of partnership matchmaking approaches for innovation teams: how four method types score on discovery, precision, speed and cost.
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What Is Venture Clienting? A Practical Guide
A clear definition of venture clienting, how it differs from corporate venture capital and accelerators, and how innovation teams find the startups to buy from.
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What Is Partnership Matchmaking? 4 Ways Teams Find Partners
What partnership matchmaking is, and the four ways corporate innovation teams find partners: curated databases, platforms, events, and generative AI.
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How to Find Cross-Industry Partners for Corporate Innovation
A practical method for corporate innovation and venture clienting teams to discover non-obvious cross-industry partners and evaluate them before committing.
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The Roulette Principle: Why Cross-Industry Partners Win
The most innovative partnerships share one trait: nobody saw them coming. Why cross-industry partners consistently outperform same-sector ones.
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The Hidden Killer of B2B Partnerships
Most B2B partnerships fail not because companies can't find the right partner. They fail because of what happens inside before anyone signs anything.
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5 Cross-Industry Partnerships That Proved Everyone Wrong
Five cross-industry collaborations that seemed absurd on paper and turned out to be the smartest moves their industries had seen in decades.
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